YourCity.MD History

YourCity.MD LLC is the first and only digital media company to reach healthcare consumers and providers in over 500 U.S. markets with its city specific domain names with the .MD extension. To find a listing of our healthcare networks across the U.S., visit: MyCity.MD.

Founded on the principle that healthcare is and should be local, YourCity.MD helps consumers access a healthcare network in their own "backyard" that helps them better manage their health and chronic diseases through dependable medical information, tap into a local and national support system and rate physicians so that others in the community can select the best physician for their needs.

For providers, YourCity.MD helps grow and improve their practice through free productivity tools and the ability to increase patient referrals through a physician rating/patient feedback system that serves as a dependable source of referrals and opens the line of communication between physician and patient.

By making Web-based health care local and supporting both consumers and providers, YourCity.MD's portals improve decision making, information sharing and efficiency in the healthcare system.

 
Mission

YourCity.MD's mission is to provide free tools, services and effective communications that empower consumers to select the best local physician for their needs and make the most informed health care decisions by establishing their own locally-based health care social network.

YourCity.MD's vision is to improve the quality of health care in each community it serves.

 
Former CMO
Michael Barber - Former Chief Medical Officer/VP of Business Development
Michael Barber
Michael is a Board Certified Family Physician with 16 years of hands on, clinical experience followed by 16 years of executive leadership experience. Michael was first the Medical Director and then the Chief Medical Officer at ChoiceCare, a physician owned HMO in Cincinnati. He was part of an executive team that turned the company around from near bankruptcy to a very profitable sale 7 years later. He then went on to be the CEO of a start up company, Momentum Health Solutions, a Medicare risk company, followed by two years as CEO of an early stage biotech company, The Haelan Group located in Indianapolis, Indiana. At Haelan he was instrumental in raising the initial capital and creating strategic partnerships that allowed the organization to leverage its technology and build a customer base. He then continued on as an active Board member and investor and was involved in the further development of the company until its sale in December 2006 to CareGuide. He is now on the Board of Directors of CareGuide. Most recently, he was the COO, then the CEO of Group Health Associates, a 100 physician multi-specialty group practice located in Cincinnati. He then spent over three years changing the business model from prepayment to fee for service and then sold the group to a local health system to further the strategic goals of the group.
Michael received his undergraduate degree in Biology from Indiana University in 1970 and his MD from Indiana University in 1973. He received numerous academic achievement awards in both his undergraduate and graduate studies.